New Delhi (PTI): South India's leading direct-to-home service provider Sun Direct TV, the JV between the Maran family and Malaysia's Astro Group, on Friday expanded its foothold in the western and the northern markets as part of its pan-India service launch.
With this, the services are set to rollout across the country except for east, the company said in a statement.
The DTH player launched its services in Punjab, Himachal Pradesh, Haryana, Jammu and Kashmir and Gujarat.
"We are all set for a pan-India launch of our services. Going by what we have achieved in the four Southern states we are confident of replicating the same model across other markets and our aim is to quickly ramp up operations to emerge as the second largest DTH player in the country," Sun Direct Chief Operating Officer Tony D'silva said.
The company has also plans to start ventures in unexplored North East, Orissa, Maharashtra and West Bengal and thereafter it will also expand to UP, MP, Bihar, it said. It plans to ramp up its pan India operations within the next 40 days.
Sun Direct, an 80:20 joint venture between the Maran family and the Astro Group, has 1.4 million subscribers across South India, the release said.
As an introductory offer, the company is offering a basic package of over 130-plus channels at a price of Rs 999 for 10 months subscription along with free dish and set top box There is Rs 1000 as installation charges.
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